Article kindly contributed by Anna Stella, award-winning marketing expert, academic researcher, and CEO of the global marketing outsourcing agency BBSA.
The pandemic has fast and steadily transformed the way law firms manage their reputations and attract new clients. Digital marketing adoption has been accelerated as clients now have at least six interactions on different marketing channels before selecting a law firm. In practice, this could mean that your clients might research your company online, read your reviews, and check your social media and website before making a commitment to contact your law firm. Marketing to everyone, in the same way, doesn’t work anymore, and this transformation in the customer journey significantly impacts how law firms go about marketing, highlighting a strong need for web traffic and digital marketing.
Here are the top seven marketing trends we expect to make waves for law firms in the coming months:
Trend 1: Outsourcing – productivity accelerated and improved.
Marketing has recently become more complicated and intricate, underscoring the need for a more personalised approach and cross-media activities. The result has been marketing strategies and activities that are not just individually diversified but also offer variety, making the job of smaller law firms to win new clients all the more difficult.
The challenge for smaller law firms is retaining in-house marketing skills, expertise, and resources; therefore, more firms are opting to outsource their marketing needs to marketing agencies.
Trend 2: Personalisation, the path to a client’s heart.
Customers expect unique experiences and personalised content from companies. Law firms must live up to their expectations to increase conversions, lead generation, referrals, and social sharing.
How you personalise your client experience depends on knowing what your client needs and likes, and this knowledge is attained through proper market research and segmentation. Keeping your personalisation consistent is key, with your client audience hearing the same story throughout your entire media scope, from adverts to landing pages, e-news, social media, and more
Trend 3: Video-based content is king
Today, more than ever, people are reading less and watching more, offering the perfect opportunity for your law firm to stand out and be different. Video-based content, live streaming, webinars, and podcasts are the mediums to invest in as more people globally enjoy and engage with it. To be successful, you don’t have to do it all alone; law firms can partner up with other companies and influencers, who can generate more live video content enabling your firm to enter previously untapped market segments.
Trend 4: Your clients prefer green
With so much competition in the market and often little ground for differentiation, companies are increasingly pairing their desire to grow with their strive to make an ecological difference.
A growing trend with more and more successful law firms that stood the test of time getting green certified and developing their brand reputation to lead sustainability. Standing in an environmental conscience followed and acknowledged by society, staff, and clients, these law firms are being the change they want to see.
Sustainability is the answer to our climate goals, which are unattainable without a substantial shift in attitude and accountability. Using available technology and working side-by-side with eco-influencers and content creators, law firms can inspire their clients, connections, staff, and society to leave a greener, cleaner footprint and be the eco-difference that blazes the trail for the future.
Trend 5: Generating answer-based content for more robust SEO
Long gone are the days when the strategy to rate highly on Google and other search engines was simple. With more than 3,5 billion daily searches and a market share of over 92% Google, it’s increasingly difficult for law firms without big marketing budgets to get highly ranked.
Conversational marketing, a new marketing trend spurred by a recent 20% increase in Google voice searches, could offer new opportunities. Information is needed and expected to be available almost instantly now, and Google voice searches open opportunities for law firms to introduce a fresh and unique angle to their brand. As law firms focus on answer-based content, Google voice search tools can be used as a fast track to organic search improvement.
Trend 6: Managing Marketing Talent In-House
The hiring and retention of marketing talent are exacerbated by two factors: the growth of the ‘gig economy’ and the rising demand for marketing expertise. Addressing this challenge may require law firms to configure their mindset regarding human resources by combining marketing outsourcing solutions with new employee offerings to increase retention. In resetting the perks, an attractive package can be presented in line with what hybrid and remote working can bring to the table.
Trend 7: Finding and growing your niche
Marketing to everyone the same way doesn’t work anymore. Companies need to relate to customers uniquely and as real humans, and now like never, law firms need to better understand who their customers are and how to best market to them. Niche marketing can be a game changer for law firms as it combines identifying the right audiences, the services they require, and when they need them, all leading to a greater likelihood of your law practice being hired. Merging these factors forges strong customer connections, increases customer loyalty, and referrals. By adopting a niche marketing approach, law firms can grow faster, improve their marketing budget expenditure and also avoid wasting time with unqualified leads. Furthermore, as you are restricting the audiences you are actively targeting from the marketing perspective, you will likely meet fewer rivals and, therefore, increase your marketing return on investment through organic marketing or paid adverts.
Trend 8: Mobile Marketing Rules
With 80% of web traffic utilising mobile devices, law firms need to mobile-optimise their websites. Even before the pandemic, Google estimated that over 60% of online purchasing decisions were made on smartphones. Investing in the continual development of a mobile-friendly online presence has become an essential tool for the future of law firms.
Key mobile marketing strategies include SMS marketing, in-APP marketing, social media marketing, location-based marketing, and proximity marketing, all of which should be considered in your law firm’s marketing activities.
About the author:
Anna Stella is a two-time national award-winning marketing expert, academic researcher, and CEO of the global marketing outsourcing agency BBSA, Anna has 20+ years of experience within the B2B, B2C, and non-profit industries and is currently completing a Doctorate of Marketing in Marketing Outsourcing at Strathclyde University. For more information visit www.bbsa-marketing.com
Paxlovid over the counter: shop – paxlovid pharmacy
good price https://rybelsus.tech/# buy semaglutide online
rybelsus
http://1winci.icu/# пин ап
pin up
пин ап казино вход: pin up – пинап казино
pinup az: pin up casino – pin up 306
пин ап кз: пинап кз – пин ап
пин ап вход: пин ап официальный сайт – пин ап официальный сайт
pin-up casino giris: pin-up – pin up
1xbet: 1xbet – 1xbet скачать
1xbet зеркало: 1хбет – 1xbet официальный сайт
pinup az: pin up 306 – pinup az
http://1winbrasil.win/# pin-up
пинап
пин ап официальный сайт: пин ап вход – пин ап официальный сайт
pin-up: pin up – pin up 306
casino sitesi: cazino – dunyan?n en iyi casino siteleri
http://1winindia.tech/# пин ап казино
пин ап кз
1xbet скачать: 1xbet официальный сайт – 1хставка
1xbet официальный сайт 1xbet зеркало 1xbet
casino sitesi: casino siteleri – casino oyunlar?
https://1winindia.tech/# pin up kz
пин ап кз
guvenilir casino siteleri: cazino – casino oyunlar?
casino sitesi: canl? casino siteleri – en iyi casino siteleri
1хставка 1xbet 1xbet зеркало
pin up 306: pin up 306 – pin up 306
https://1winci.icu/# пинап зеркало
пинап кз
пин ап вход: пин ап – пинап зеркало
1xbet скачать: 1xbet – 1xbet зеркало
h?zl? casino: canl? casino siteleri – canl? casino
pinup az pin up 306 pin up
https://1winci.icu/# пин ап официальный сайт
пинап кз
stromectol delivery usa: find bets price – stromectol
stromectol: stromectol – good price
stromectol delivery usa: stromectol store – find bets price
See risks: cheapest paxlovid – paxlovid store
home remedies for ed cheaper medications over the counter ed drugs
ed meds online without doctor prescription cheaper medications medicine erectile dysfunction
new ed treatments: low cost prescription – top rated ed pills
indian pharmacies safe Indian pharmacy online top 10 online pharmacy in india
mexican pharmaceuticals online: mexican pharm 24 – mexican pharmaceuticals online
best ed pills non prescription cheap pharmacy online ed clinics
http://mexicanpharm24.cheap/# п»їbest mexican online pharmacies
non prescription erection pills
mexican mail order pharmacies: mexico pharmacy – п»їbest mexican online pharmacies
best online pharmacies in mexico mexico pharmacy cheap mexico drug stores pharmacies
online drugs http://mexicanpharm24.cheap/# pharmacies in mexico that ship to usa
https://pharm24.pro/# mens ed pills
ed dysfunction
п»їbest mexican online pharmacies mexican pharmacy mexico drug stores pharmacies
п»їbest mexican online pharmacies: mexican drugs – purple pharmacy mexico price list
mexican mail order pharmacies: mexican pharmacy – buying from online mexican pharmacy
https://indianpharm24.pro/# indian pharmacy
discount prescription drugs
ed solutions: affordable medication – buying pills online
best ed solution https://mexicanpharm24.cheap/# mexican pharmaceuticals online
online shopping pharmacy india: Indian pharmacy to USA – reputable indian pharmacies
http://mexicanpharm24.cheap/# mexican drugstore online
viagra without a doctor prescription
how to cure ed: cheap drugs online – comfortis for dogs without vet prescription
injectable ed drugs http://mexicanpharm24.cheap/# mexico pharmacies prescription drugs
https://mexicanpharmgate.com/# mexican drugstore online
https://mexicanpharmgate.com/# pharmacies in mexico that ship to usa
https://canadiandrugsgate.com/# best pill for ed
http://mexicanpharmgate.com/# mexico pharmacies prescription drugs
buying prescription drugs in mexico: mexicanpharmgate.com – reputable mexican pharmacies online
best ed medications: canadian pharmacy drugs gate – cheap pet meds without vet prescription
https://canadiandrugsgate.com/# how to cure ed
reputable indian pharmacies Indian pharmacy international shipping indian pharmacies safe
buy anti biotics without prescription: Canada pharmacy online – ed dysfunction treatment
http://indianpharmacyeasy.com/# pharmacy website india
mexico drug stores pharmacies: Mexican Pharm Gate – mexican online pharmacies prescription drugs
best ed drug: Canadian pharmacy online – cheap pills online
https://indianpharmacyeasy.com/# top online pharmacy india
mexican drugstore online MexicanPharmGate reputable mexican pharmacies online
online pharmacy india: Indian pharmacy international shipping – indian pharmacy paypal
mexican pharmaceuticals online: mexico pharmacy – mexican rx online
prednisone prescription online buy prednisone buy prednisone 1 mg mexico
buy priligy max pharm: priligy max pharm – priligy maxpharm
where buy generic clomid prices: can i get generic clomid prices – can you get generic clomid pills
amoxicillin price canada: Amoxicillin buy online – amoxicillin 500mg capsules price
iv prednisone order Prednisone prednisone drug costs
buying amoxicillin online: amoxil com pharm – amoxicillin 500mg tablets price in india
prednisone 5 mg tablet price: ray pharm – prednisone oral
can i order generic clomid now rex pharm cost of cheap clomid pill
dapoxetine price: priligy max pharm – buy priligy max pharm
lisinopril1st: Lisinopril 1st – Lisinopril 1st
Cost of Plavix without insurance: PlavixClo Best Price – buy clopidogrel online
п»їplavix generic: cheapest plavix – clopidogrel bisulfate 75 mg
pinup-kazi.ru: пин ап казино официальный сайт – pinup-kazi.ru
казино вавада: вавада онлайн казино – vavada kazi
vavada kazi: vavada-kazi.ru – vavada-kazi.ru
вавада: вавада казино онлайн – вавада
vavada-kazi.ru: казино вавада – вавада казино онлайн
pin up казино: pinup-kazi.kz – pinup-kazi.kz
best india pharmacy: IndianPharmStar – pharmacy website india
drugs online: canadian pharm 1st – natural treatment for ed
online medications canadian pharmacy drug medication
reputable indian online pharmacy: IndianPharmStar.com – indianpharmacy com
best ed pills non prescription: canada pharmacy online – treat ed
viagra without doctor prescription amazon canadianpharm1st what causes ed
medicine in mexico pharmacies: Mexican Pharm – medication from mexico pharmacy
buying prescription drugs in mexico mexicanpharmeasy.com mexican border pharmacies shipping to usa
mexican border pharmacies shipping to usa: MexicanPharmEasy – buying from online mexican pharmacy
buying from online mexican pharmacy: Pharm Easy – medication from mexico pharmacy
male ed drugs canadian pharm 1st carprofen without vet prescription
buying from online mexican pharmacy: mexicanpharmeasy.com – best online pharmacies in mexico
how to get prescription drugs without doctor canadianpharm1st.com best natural cure for ed
http://semaglutidepharm.com/# semaglutide pharm
https://paxlovid.ink/# Paxlovid.ink
https://gabapentinpharm.com/# neurontin 500 mg
http://paxlovid.ink/# Paxlovid.ink
https://amoxilpharm.store/# AmoxilPharm
https://cytotec.top/# Cytotec 200mcg price
https://ciprofloxacin.cheap/# where can i buy cipro online