Marketpoint Recall has today launched the world’s first cloud-based platform, purpose-built to help law firms manage product recalls with speed, control and clarity. It combines consumer engagement, AI, comms and analytics in a single system so teams can act faster, prove compliance and protect trust.

Commenting on the launch, Pete Gillett, founder, Marketpoint Recall said, “We have designed a customisable system which responds quickly and efficiently to the individual requirements of any safety notification or product recall scenario.”

How the platform works
The new Marketpoint platform links consumers, manufacturers, retailers and regulators in one central, cloud-based workflow. Brands can configure, launch and track every stage of a recall in one place while customer outreach, case handling, evidence capture and compliance reporting are all managed in the platform.

Branded self-serve portals and QR codes help turn anonymous buyers into known contacts who can confirm actions, upload photos and check status in real time. Every action is logged to create a live, defensible audit trail from day one.

AI-powered agents triage inbound queries in 31 languages. They deflect calls from busy support teams, keep responses consistent and log every interaction for compliance. This reduces handling time, speeds resolutions and gives leaders a clear line of sight on progress without adding headcount.

Gillett continued, “Companies are still running recalls with posters, PDFs and spreadsheets. Those are analogue processes in a digital world. The truth is many brands do not know who bought a product or where it ended up, which leaves customers at risk and businesses exposed. Our platform changes that by giving brands a system that is ready the moment a recall happens.”

Key platform benefits

• All-in-one, built for recalls– one platform for outreach, case handling, evidence capture and regulator-ready reporting
• AI-powered efficiency– multilingual triage that reduces call volumes and resolution times while preserving clarity and compliance
• Trackable customer journeys– branded portals and QR codes so customers can update details, confirm actions and see status in real time
• Live control and proof– dashboards that show progress by channel, product and region, with a complete digital audit trail
• Self-serve and scalable– from single incidents to hundreds of recalls, launched and managed independently
• Designed for how recalls actually work– adaptive forms and evidence capture that fit the recall type

Unlike generic toolsets or bolt-on features, the new platform from Marketpoint Recall is designed specifically for recalls. It scales from single incidents to multi-market programmes and lets brands manage recalls independently to cut time to action and internal overhead.

Gillett concluded, “Recalls test more than process. They test customer trust. With Marketpoint Recall, brands respond decisively, keep people informed and maintain control when it matters most. The impact is measured in faster resolutions, fewer inbound calls and recall costs cut by up to 40%. Most of all, it protects reputation at the moment it is most at risk.”

Brands can access this game-changing solution with a single set-up fee to put systems, processes and resources in place in advance. A low monthly retainer keeps brands permanently Recall Ready so when a recall strikes, panic, pressure and poor performance are prevented.

For more information and to see how the new cloud-based platform can work for your organisation, please visit marketpointrecall.com.