Fletchers Group; one of the largest Medical Negligence and personal injury practice in the UK, has hired experienced marketer, David Burke, as Director of Marketing to oversee a re-vamped marketing strategy that applies FMCG techniques to bring new customers to the firm.

Burke has worked for a number of blue chip consumer brands, including Typhoo Tea and Kelloggs. He reports to Group CMO, Alex Kenny.

Alex Kenny said the North-West based firm, which specialises in supporting those who have suffered serious injuries and medical negligence, is intent on accelerating consumer and market profile in its chosen segments.

Moreover, following the recent acquisition of Cycle SOS, a new partnership with Cycling UK and TV sponsorship of the 2023 Tour de France, the business has also expanded its presence in the cycling sector.

Kenny said: “This appointment marks our determination to capitalise on these investments and bring David’s experience working with consumer brands to our legal services proposition.”

“We want to find new ways to speak to our customer base, and make radical improvements to the way our customers interact with Fletchers at all stages of the journey.”

He added: “David is an exceptional marketer with the drive and capability to change the way we communicate with our target customers and differentiate ourselves from competitors.”

Commenting on his new role, David Burke said: “It’s great to have the chance to apply my FMCG background in a different sector, and I’m excited by the opportunity at Fletchers.”

“I have a clear brief to grow our brands across Med Neg, PI, Serious Injury and Cycling, as part of a highly talented team. Post pandemic, consumers are significantly more digitally savvy, yet legal services still has an analogue reputation.”

“I’m keen to change this perception and am really looking forward to making us a leader in the way law firms communicate with customers.”