Rhys Jones has officially launched Assured Legal Services in Bridgend, South Wales, offering specialist will writing, estate planning, lasting power of attorney and family protection services, including life insurance and critical illness cover, designed to support individuals and families across the UK.
The company was founded to modernise how people prepare for the future, providing an approach that unites expert legal planning with contemporary financial protection methods. Assured Legal Services aims to simplify complex decisions and ensure clients are fully supported in safeguarding their assets and loved ones.
“Too many families are unprotected, either legally, financially, or both,” said Rhys Jones, Founder of Assured Legal Services. “Our aim is simple: to make estate planning, will writing and protection advice accessible, transparent and genuinely useful — not confusing or intimidating. Everyone deserves certainty over what happens to their family, their finances, and their legacy.”
With increasing awareness around the importance of legal preparedness, demand for will writing and lasting power of attorney services has surged in recent years. At the same time, rising living costs have placed renewed importance on properly structured life insurance and critical illness cover. Assured Legal Services positions itself at the heart of this shift, providing fully integrated advice rather than piecemeal solutions.
Rhys Jones, who has spent years working in financial services and client advisory roles, founded the company after seeing firsthand how families are left vulnerable by poor planning or outdated advice.
“Estate planning doesn’t stop with writing a will, and life insurance isn’t just about a policy document,” he added. “Real protection means aligning your legal wishes with your financial safety net. That’s what we’ve built Assured Legal Services to do — join the dots.”
The firm is now accepting new clients nationwide through its website at
www.assuredlegalservices.com, with services available both remotely and through personalised consultations.
As public interest in estate planning and long-term financial resilience continues to grow, Assured Legal Services aims to become a leading name in UK will writing, lasting power of attorney and protection planning — ensuring families are legally secure, financially protected and confidently prepared for the future.
