Acuity Law has teamed up with brand reputation specialist Effective Communication to unleash a crisis communications offering.

Outsourced service Acuity Reputation Management (ARM) will provide bespoke commercial legal support for subscribers, who can also access their legal matters, invoicing or legal templates, along with expert advice.

Effective Communication specialises in crisis management and bespoke training in building and protecting reputations.

ARM can implement a pre-agreed crisis plan and offers a round the clock service for protecting businesses.

Effective Communication’s managing director Alastair Milburn, said: “While a media storm or online criticism may be a one-off for many; we deal with these issues day in, day out, which is how we have honed our expertise. We look forward to working with Acuity Law’s clients to provide them with the confidence to handle negative situations.”

Acuity Law says its one-stop service provides any business with guidance at any stage of a potential reputational crisis.